User Persona: Kristie
Demographics
- Female, woman
- 47 years old
- White
- 2 Children (ages 12 and 16)
- Unemployed, stay-at-home mom
- Husband is breadwinner
- Middle-class
- Non-denominational Christian
- Rhode Islander
Psychographics
- Upbeat
- Cares about health (spiritual and physical)
- Uses holistic supplements
- Values "natural" products
- Buys organic produce
- Supports Rhode Island businesses
- Does not attend church
- Buys spiritual books, candles and crystals
- Enjoys gardening
- Facebook User
- Goes to the farmer's market once a month
Situational Characteristics
- Googles ads from the farmers market
- Uses cell phone to access internet
- Browses internet at night
- Keeps phone brightness down